Users will soon have a new feature that permits them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the company disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global release. This development aligns with a rise in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising channels on another major platform only show AI-generated videos. A significant portion of this content is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is often illogical or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, including AI artwork to educational videos, and we want to give people the ability to adjust the amount of that, according to their own preferences,” said a platform representative.
Volume and Proportions
The platform shared that there are now 1.3 billion videos on its service identified as artificially created. Overall, over 100 mn pieces of content are uploaded to the app every day, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the amount of AI content they view by accessing the topic control setting in the app and choosing “AI-generated content”. Other topics that are already be controlled under the setting include current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
Its guidelines mandate creators to identify “realistic” artificially created content, and it prohibits dangerous fake videos of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.
Furthermore, the platform will now apply an AI-generated watermark to content made using its own AI tools, or detected by an collaborative effort for recognizing artificial media. This action is intended to help prevent users from trying to circumvent the labeling process.
Responsible AI Funding
The platform is additionally launching a $2m educational fund for professionals and organizations to create learning resources about responsible artificial intelligence. This program will support non-profit groups dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid debate over plans to cut jobs for a large number of content moderators in the UK. It is planning to eliminate a significant number of roles in its user protection department in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.
A senior executive explained that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content prior to it gets reviewed by humans. TikTok reported a notable drop in shocking and graphic content handled by human moderators over the past year due to reliance on its AI tools.
We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference process content quickly.”
